Illinoisans Encouraged to Take a Holistic Approach to Holiday Giving

(Undated) -- The holiday season is time of giving, and Illinoisans are encouraged to look closer at the big picture before donating to a charity. A recent study from the Better Business Bureau revealed that people consider the finances of an organization to be the most important indicator of trust. But Steve Bernas with the B-B-B serving Chicago and Northern Illinois says basing giving decisions on only one factor can give donors a false sense of confidence. He says donors should consider many factors when considering a charity’s accountability, including finances, governance, fundraising, effectiveness reporting, and appeal accuracy.