October Is Breast Cancer Awareness Month

(Undated) -- October is Breast Cancer Awareness Month. An initiative this year by drugmaker Pfizer called "Breast Cancer, A Story Half Told." A big focus is metastatic breast cancer spreads to other organs and becomes incurable. Hollye Jacobs, a "New York Times" bestselling author and cancer survivor, hopes people will take note and offer more support to metastatic breast cancer patients.