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Survey: Nearly Half Of Cardholders Likely To Avoid Hacked Retailers

(Undated) -- A new survey shows how bad it could be for business this holiday season if a store's been hacked. Senior Analyst Matt Schulz added that nearly 50-percent of the people they surveyed would use cash instead of a debit or credit card at the stores that have suffered a data breach. Several retailers have experienced data breaches this year including Home Depot, Michaels and Target. Sixteen-percent of cardholders said they would definitely not return to a store that's been hit by hackers.

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